Networking
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5 Unintended Marketing Techniques
As a solo attorney, I understand the importance of marketing. I am also not a big fan of marketing in the traditional sense. I don’t really enjoy making videos and social media posts. I am an introvert, so I am not a huge fan of crowded (pre-Covid) networking events. Marketing is a necessary evil, so how do I do it? I found over the years that I have been doing what I like to call “passive marketing”. I have been doing things that I enjoy or that are otherwise innocuous and they have turned into unintended promotion for me and my firm. In high school I loved being a part…
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21 Ways to Grow Your Firm in 2021
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Is Your Unprofessionalism Hurting Your Networking?
Networking can be imperative for solos, small firms, and new attorneys. While solos and small firms don’t have huge advertising budgets, networking is a great way for them to get their name out and let people know what they do. For new attorneys it is a great way to meet contacts and for them to get an impression of who you are. I have witnessed some attorneys do some unprofessional things while networking. Here are 4 tips on how not to be unprofessional while networking. Keep Your Shoes On. That may sound like a no brainer but at the networking event I just attended one woman decided to go shoeless.…
